Writing a book involves one set of challenges. Getting that book in the hands of readers presents an entirely different set of challenges. Russell Public Communications has proven success in helping authors position their work at the forefront of public awareness.
When authors are ready to publicize their books - regionally or nationally - we can assist. Whether it is a traditional book campaign that includes city tours and bookstore events, or niche-style marketing that reaches out to professional and trade associations and interest groups, we can design and execute a marketing plan tailored to meet authors' needs.
From developing a Web site and media kit to creating media hooks and pitches, all the way through pitching targeting television, radio, newspapers, magazine, trade periodicals, book clubs, book reviewers and key organizations, we can focus local, regional, and national attention on their works.
Drawing on years of experience and success, we specialize in promoting works within the following genres:
- Health
- Spirituality
- Religion
- Parenting
- Biography
- History
- Memoir
- Literary Ficiton
- Poetry
- Children's Literature
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